Reading Lessons at Forty Kilometers an Hour

Clases de lectura a cuarenta kilómetros por hora

How do you kill an ad campaign? Not with a scandal, not with a lawsuit — with a retired professor, a bus driver, and forty passengers who suddenly learn to read between the lines.

Part 4 of 4 in The Friday Semiotics Club

El lunes siguiente, los carteles amarillos amanecieron distintos. En Constitución decían: «Tú no pides. Tú eliges».

Opening lines